If you've ever strolled down a bustling high street or wandered through a quaint village square, chances are you've encountered a pavement sign. But what exactly is it, and why should it matter to you as a business owner? This blog talks about the benefits of pavement signs and why they're a vital tool for attracting customers and boosting your business.

What is a Pavement Sign?

A pavement sign, also known as a Shop Sign or A-board Sign, is a portable advertising display typically placed on the pavement outside a shop, café, or restaurant. These signs come in various shapes and sizes, from classic wooden A-frames to heavy-duty water base signs with interchangeable posters. They serve as a means of grabbing the attention of passersby and enticing them to step inside your establishment.

Why You Need a Pavement Sign

Visibility: In the bustling landscape of British high streets, standing out from the crowd is essential. A well-placed pavement sign can capture the attention of pedestrians, especially those casually strolling or window shopping.

Promotion: Whether you're running a special offer, promoting a new product, or simply announcing your presence, a pavement sign acts as a silent but effective promoter. It communicates your message directly to potential customers without the need for intrusive advertising methods.

Flexibility: One of the key advantages of pavement signs is their versatility. Unlike fixed shop signage, pavement signs can be easily moved and updated to reflect changes in your business, such as daily specials, seasonal promotions, or upcoming events.

Cost-Effective: Compared to other forms of advertising, pavement signs offer excellent value for money. Once you've made the initial investment, there are no ongoing costs associated with displaying your message to the public.

Enhanced Branding: Your pavement sign is an extension of your brand identity. By incorporating your logo, colours, and messaging, you can create a cohesive brand experience that resonates with your target audience and reinforces your brand image.

Choosing the Right Pavement Sign

When selecting a pavement sign for your business, consider factors such as location, size, and design. Opt for a sign that complements the aesthetic of your storefront while standing out from the crowd. Additionally, choose a durable and weather-resistant material that can withstand the unpredictable British climate. Swing signs are our most sturdy and long-lasting pavement sign range thanks to the custom vinyl graphics. The self-adhesive artwork is ultra-weatherproof whilst the signboards are designed for stability during high winds.

Use our online Pavement Sign Wizard for help choosing the right advertising sign for your business.

Tips for Maximising Impact

Keep it Simple: Your message should be concise and easy to read at a glance. Avoid cluttering your pavement sign with too much text or unnecessary graphics.

Rotate Your Message: Keep your content fresh by regularly updating your pavement sign with new promotions, offers, or seasonal greetings. Be sure to know what is going on in the world or your local community. Real-time events can be tied into your marketing for extra impact.

Placement is Key: Position your pavement sign in a high-traffic area where it's visible to pedestrians without obstructing the pavement or causing inconvenience. For guidance on where you can 'legally' place your pavement sign have a read of our blog Do You Need Planning Permission For Pavement Signs?

Quality Matters: Invest in a high-quality pavement sign that will withstand the rigors of outdoor use and continue to deliver results for years to come.

Black WINDSTORM® PRO Outdoor Pavement Sign Board

Black WINDSTORM® PRO Outdoor Pavement Sign Board

SUREFLEX® LITE Pavement Sign Board

SUREFLEX® LITE Pavement Sign Board

A pavement sign is a powerful marketing tool that can help you attract customers, promote your business, and enhance your brand presence on the bustling streets of Britain. By choosing the right sign and implementing effective marketing strategies, you can make a lasting impression and drive foot traffic to your door.