1. Attract New Customers
Pavement signs are designed to catch the eye of pedestrians and even drivers in areas with slow-moving traffic. By displaying an advertising board outside your premises, you signal your presence and readiness for business. This is especially effective for businesses with concealed or unassuming storefronts.
2. Directional Signage
Pavement signs can serve as effective guides to lead customers to your business, especially if your establishment isn't situated on a high-traffic street. Clear directional signage can increase foot traffic and revenue. It is important to display signs that people can connect with by listing relevant information with recognisable branding.
3. Highlight Special Offers
Promotions and special offers are essential tools for business growth. Make your offers stand out by using pavement signs with printed posters, allowing easy, cost-effective switching of promotional content.
4. Cost-Effective Advertising
Keeping your expenses low while boosting revenue is key to business success. Advertising with pavement signs, especially chalkboard panel signs, provides excellent value. After the initial investment in the sign and liquid chalk pens, you can update your messages as often as needed without additional costs. Pavement signs with printed posters are also a great way of staying relevant and keeping your branding fresh. Being able to change your messages with changing trends or seasonal offer is essential.
5. Year Round Campaigns
Most pavement signs are built to withstand varying weather conditions throughout the year. This means you can display them outside your business regardless of rain or shine. Some signs, like the ZONDA® PRO Pavement Sign Board, can withstand strong winds and are incredibly heavy-duty.
6. Double-Sided Signage
Pavement signs are double-sided, offering twice the marketing space. Use both sides for the same message or create distinct designs to attract customers from multiple directions. The possibilities are limitless, making pavement signs an excellent tool for showcasing your brand personality. Ideal for high-traffic areas so you can capture the attention of people traveling in every direction.