Budget
Budget is often the deciding factor when making a purchase for your business but like anything, you get what you pay for. Whilst you should not choose to scrimp you should research the potential products to make sure you are getting the best solution for your investment.
Aesthetics
Your pavement sign is an extension of your business so the way you present your sign is important. You must look to buy a well-made advertising sign and add professional and concise branding. Regular maintenance is also important; ensuring it is clean and tidy.
Location
The location of your pavement sign is a driving factor for the type of sign you should purchase. Really think about where you will be using it as wind and rain will have an impact of your outdoor sign. It is important your pavement sign can withstand typical UK weather.
Durability
Buying a pavement sign that is made specifically for its intended use and location will ensure your sign lasts for many years to come. Heavy-duty pavement signs are only heavy-duty if used in accordance with what they are designed for so choose wisely.
High Traffic Areas
The placement of your pavement sign along with the branding is so important. It can be the deciding factor on whether a potential customer even notices your brand, let alone visits, or spends money with you. Choose a style and size that compliments your brand.
Design
Pavement signs have all but a few moments to capture someone’s attention and convince them they need interact with your business. Branding must be vibrant and well-designed. It should have a clear message and be simple to understand even from a distance.